The alcohol industry has a public responsibility relating to the marketing of its product. That responsibility can be fulfilled through products and advertising design and placement that meet these criteria

• The message adolescents receive through the billions of dollars spent on industry advertising and responsibility campaigns does not portray alcohol as an appropriate rite of passage from childhood to adulthood or as an essential element in achieving popularity, social success, or a fulfilling life
• The placement of alcohol advertising, promotions, and other means of marketing do not disproportionately expose youth to messages about alcohol
• No alcohol product is designed or advertised to disproportionately appeal to youth or to influence youth by sending the message that its consumption is an appropriate way for minors to learn to drink or that any form of alcohol is acceptable for drinking by those under the age of 21
• The content and design of industry Web sites and Internet alcohol advertising do not especially attract or appeal to adolescents or others under the legal drinking age

Alcohol ads used to look like pictures from Playboy – women with big breasts and big hair designed to appeal to men. Now the models look like they have stepped out of fashion magazines and the message is that you can use alcohol to unleash your wild side.”

Is it right to use sexy girls in alcohol advertisements?

This entry was posted on Wednesday, December 23rd, 2009 at 4:32 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.